GR Public Museum - BravoEcho
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Archive

22 Jun

Posted at 21:42h in

Imagine being there for the moment of discovery of one of the most famous archaeological explorations in our history: King Tut’s magnificent tomb. Visitors to the Grand Rapids Public Museum will experience just that. The Discovery of King Tut is the latest exhibition to come to life at the GRPM. Visitors are transported back to 1922 and experience this remarkable discovery as if it were the first time, with the chambers exactly as they were found, including the 1,000 treasure-trove of artifacts and the stories that bring them to life. With the help of authentic archival footage, the broadcast campaign of television and radio takes a historical cliffhanger approach that taps into everyone’s curiosity – and closes with the Museum’s brand promise, Be curious. ...

22 Jun

Posted at 21:40h in

In the world that Generations Y and Z are growing up in, where virtual information is in abundance, real-world experience has become critical. In 2015 BravoEcho principal Georgia Everse was instrumental in the launch of the Grand Rapids Public Museum School, a bold new initiative to deepen the learning of 6th through 12th graders. Representing our client, Grand Rapids Public Museum, she collaborated with Grand Valley State University College of Education, Kendall College of Art & Design and Grand Rapids Public Schools to develop the strategy and launch the school. The project eliminates the wall between academic and physical learning through place-based experiences using the museum and the city like a laboratory. The goal is to inspire and facilitate passionate curiosity, critical thinking, and creative problem solving. These are the tools of original thinking and innovation, the key skills students are going to need for a complex future....

03 Dec

Posted at 22:23h in

Discovering the universe through a planetarium is an experience that inspires people of all ages. The Grand Rapids Public Museum opened their Roger B. Chaffee Planetarium in 1994. Roger Chaffee was an Apollo astronaut and a Grand Rapids native. He died tragically during a pre-launch exercise of the Apollo 1 mission. The Planetarium recently underwent a six-month, million dollar improvement renovation, including the latest Digistar projection technology, surround sound, and new seating, design and display. Our challenge was to re-introduce the new Planetarium to the city and instantly communicate this radical upgrade, and to create a tribute film to honor Roger Chaffee and his emotional story. The comprehensive launch included outdoor, transit, print, opening event, social, and even grassroots "astronauts on the streets."...

01 Dec

Posted at 18:47h in

Our brand promise for the Grand Rapids Public Museum is Be Curious. And with Real Pirates: The Untold Story of the Whydah – from Slave Ship to Pirate Ship, what could be curiouser? This historically rich exhibit is the true tale of the Whydah, the first authenticated pirate shipwreck in US waters, complete with a replica of the ship, and treasure touched by the pirates themselves. We were asked to help deliver an eager audience. We responded with a hearty radio campaign targeted at parents looking for a little educational gold for their own little pirates....

29 Nov

Posted at 17:39h in

Produced to coincide with the re-opening of the Roger B. Chaffee Planetarium at the Grand Rapids Public Museum, our film honors Grand Rapids' native, Roger B. Chaffee, and the courageous men whose grand ambitions were to explore sights out of this world. Roger Chaffee was chosen out of 1800 elite applicants to join the NASA Astronaut Corps and spent over two years in training to become the pilot of the Apollo 1 mission. His lifelong dream of going to the moon ended tragically in 1967 during a pre-flight test. This short documentary pays tribute to a brave hometown hero....

27 Nov

Posted at 21:36h in

Recently we designed a traveling exhibit, Grandmother Power, in conjunction with the Grand Rapids Public Museum. Based on the book Grandmother Power: A Global Phenomenon by photojournalist and author Paola Gianturco, the exhibit is a visual narrative highlighting the work of grandmother groups fighting for political, economic and social justice around the world. The installation is constructed from humble, sturdy materials like cardboard pillars and textile pop-up walls that suggest resourcefulness. A digital component allows visitors to share personal stories about their own grandmothers. We also developed the marketing campaign for the exhibit, which pairs traditional grandmother imagery with unexpected messaging. From Grand Rapids, a national tour for the exhibit is being planned....

25 Nov

Posted at 22:32h in

We helped our client, the publicly-owned Grand Rapids Public Museum, articulate their vision "to instill passionate curiosity and a deeper understanding of the world around us" in a new tagline, Be curious. In order to increase museum membership, a simple and fun premise was devised: by buying a museum membership, you become the owner of the Museum and all it has to offer - including over 250,000 scientific, cultural and historical artifacts. The "Become a Proud Owner" campaign featuring the new tagline includes magazine, outdoor and digital advertising, radio ads, direct mail, and guerrilla tactics - lamppost tear sheets, mock Craigslist ads and eBay listings - as well as a social component. The Museum relies on the goodwill of the West Michigan community and this campaign encourages a sense of individual ownership....

24 Nov

Posted at 18:42h in

Our client, the Grand Rapids Public Museum, is located at the heart of the city which, in 2012, was named "Beer City USA." The museum was mounting an exhibition to celebrate the brewer's art through the rich history and cultural influence of the hallowed beverage. We were asked to name and market the exhibition. In gratitude for seven thousand years of service to mankind, we called the exhibit simply "Thank you, BEER!". We designed the identity, signage and merchandising. We created advertising online, on posters and radio, and in a prolific newspaper and magazine campaign. We also initiated an online grass-roots social media and guerrilla promotion....