Archive

24 Jun

Posted at 16:03h in

In an effort to attract top talent and to engage their 10,000 employees around the globe, Maxion Wheels set out to increase awareness around their employer brand. We helped to define and validate the strategic approach and articulate Maxion’s employee value proposition, showcasing the company’s strengths and positioning them as a preferred employer over the competition. Working closely with the executive team, we developed and inspiring narrative, identity and employer brand promise, along with the visual language and a strategic plan for rolling out the employer brand to the global organization. The initiative launched at the beginning of 2019 and the response from management teams has been enthusiastic. ...

22 Jan

Posted at 21:24h in

Cummins Inc., a global power leader, embarked on an ambitious growth strategy, which happened to coincide with the company’s 100th anniversary in 2019. As Cummins’ anniversary partner, BravoEcho helped leverage this unique moment to position the company in a forward-looking way and to create awareness, support and engagement with employees and key external audiences. Our collaborative process helped to ensure strategic alignment at the start, all the way through implementation and launch. We developed the anniversary theme, key message framework, identity and creative direction, as well as a communications plan and creative deliverables, including an anniversary film. Cummins’ 100-year anniversary kicked off in February 2019. Celebration activities and events are planned throughout the year, around the world.   Learn more about our anniversary work and approach....

12 May

Posted at 22:46h in

Big Sky, Montana – home to unmatched Lone Peak. Until now, this extraordinary piece of geography was used to sell season passes, using the trademarked phrase “Biggest Skiing in America.” Additionally, a tagline encouraged guests to “Live Big,” also tying it to the resort name and size.   To rise above the commoditized sale of snow and gravity, and to support a substantial infrastructure upgrade, we were asked to bring relevant and sustainable meaning to the “Live Big” positioning.   We turned the spotlight away from Lone Peak, and focused on the people instead. We called it The Big You. Here, the spectacular geography becomes the rightful catalyst and backdrop for the biggest version of yourself – the one that fires on all cylinders. Part rallying cry, part aspirational motivation and 100% ownable and unique to Big Sky....