Archive
13 Mar Power of 5 Campaign / Nutrilite™ by Amway
Posted at 21:55h
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The Nutrilite™ Power of 5 Campaign is Amway’s Corporate Social Responsibility effort to generate awareness of childhood malnutrition and the critical role nutrition plays in the first five years of a child’s life. Through the support of Amway Business Owners and partnerships with humanitarian organizations, the distribution of Nutrilite™ Little Bits™ - a micronutrient powder added to food - has helped to improve the daily nutritional value of thousands of malnourished children globally. We partnered with Amway’s Global CSR leadership to help them evolve the campaign strategy, messaging, and its creative direction. In order to increase engagement and support from the 3 million Amway Business Owners around the world, we developed a variety of initiatives, including the Power of 5K Virtual Race and the 1000 Days initiative....
28 Apr Executive Narrative / TE Connectivity
Posted at 15:52h
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TE Connectivity is a global technology company designing and manufacturing connectors and sensors across industries, from automotive to healthcare to communications. With a new CEO in place, we were asked to help develop the executive narrative and design a presentation for a significant Analyst Day event. The goal was twofold — drive their leadership story, and inspire confidence in their strategy. To do it, we had to understand the evolution of their business thinking, and to create a fresh, confident new voice....
22 Jun Evercan Product Launch / Novelis
Posted at 21:43h
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Novelis is the world’s leading producer of flat-rolled aluminum products and its biggest recycler of aluminum. When they developed the industry’s first independently-certified, high-recycled content aluminum for beverage cans, we worked with the company’s Chief Sustainability Officer to position this innovation and its unique technology, created its global name and symbol, and provided the content for validation research in the U.S., U.K., and China. With a minimum of 90% recycled aluminum, the “evercan™” will allow beverage brands to deliver soft drinks, beer and other popular beverages in a low-carbon footprint consumer package. With a “can-to-can” lifecycle of just a couple of months, an “evercan” recycled today can be back on store shelves in just sixty days....
22 Jun Design Thinking Workshop / Kendall College of Art and Design
Posted at 21:41h
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Even for 21st century companies, the marketplace is moving at a daunting speed. To face the shifting challenges of the modern marketplace and be fit to compete, you must constantly innovate. Leaders and managers must often master new skills to adapt and evolve, but most organizations don’t have in place the people, process and tools to do it. BravoEcho principal Georgia Everse teaches a four-part continuing education workshop which she co-created to solve for this, based on her personal experience in global business and current case studies. The course de-mystifies design thinking and human-centered design in order to make them usable tools in everyday business. Participants learn to integrate design methodologies and traditional business practices to create impactful, sustainable outcomes....
06 Dec 100-Year Anniversary / Brady Corporation
Posted at 21:17h
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100 doesn’t come along for many companies. It’s a special and elite group who have survived 100 years: an exciting feat in this ever-changing world of business. Turning 100 allowed Brady Corp to step back and reflect on the red thread that links their heritage to their future. We worked with Brady Corp’s CEO and leadership team to envision their future, and built a centenary celebration and a re-positioning vision around this future, from high-performance identification label manufacturer to a company building a smarter, safer world. To date the work has been shared with all employees around the world, and is beginning its external launch. Learn more about our anniversary work and approach....
23 Nov Brand Film / Frontier Airlines
Posted at 02:55h
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In spite of a powerful brand identity and loyal passenger base, Frontier Airlines’ history has been a rollercoaster ride. In 2010 the airline with a different animal on the tail of every plane, and A whole different animal on the fuselage, was merged with Midwest Airlines. CEO Bryan Bedford of Republic Airways , then owner of both brands, asked us to communicate Frontier’s vision and values to the newly-merged workforce. We created a short film with Oscar-winning documentary director Daniel Junge, Why We Fly, to capture the very human relationship between employee and passenger....
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