Culture - BravoEcho
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Archive

04 Dec

Posted at 23:38h in

When Steelcase started, at the beginning of the 20th Century, it made a name in the U.S. Midwest for durable office furniture. Today, when you can carry your office on the smartphone in your pocket, the company has become a global thought-leader on work and workspace. To celebrate the company’s centenary, Steelcase CEO Jim Hackett asked us to articulate his vision for the Information Age. We identified the core idea that had driven the company’s success – Unlocking Human Promise – and made it the centerpiece of a company manifesto. Our Story is a three minute film that gave life to the manifesto. The film was seen by everyone in the culture, all over the world....

29 Nov

Posted at 17:39h in

Produced to coincide with the re-opening of the Roger B. Chaffee Planetarium at the Grand Rapids Public Museum, our film honors Grand Rapids' native, Roger B. Chaffee, and the courageous men whose grand ambitions were to explore sights out of this world. Roger Chaffee was chosen out of 1800 elite applicants to join the NASA Astronaut Corps and spent over two years in training to become the pilot of the Apollo 1 mission. His lifelong dream of going to the moon ended tragically in 1967 during a pre-flight test. This short documentary pays tribute to a brave hometown hero....

23 Nov

Posted at 02:55h in

In spite of a powerful brand identity and loyal passenger base, Frontier Airlines’ history has been a rollercoaster ride. In 2010 the airline with a different animal on the tail of every plane, and A whole different animal on the fuselage, was merged with Midwest Airlines. CEO Bryan Bedford of Republic Airways , then owner of both brands, asked us to communicate Frontier’s vision and values to the newly-merged workforce. We created a short film with Oscar-winning documentary director Daniel Junge, Why We Fly, to capture the very human relationship between employee and passenger....

21 Nov

Posted at 17:36h in

Our long-standing client Steelcase is a global thought-leader in the world of work and workspace. In collaborating on the company’s centenary campaign, CEO Jim Hackett asked us to envision the hundred years ahead. The campaign theme was Unlocking Human Promise, and we proposed a film in which 10-year-olds around the world would imagine the future they would inhabit. We shot in Mexico City, Munich, Capetown, Mumbai, Shanghai and Denver with Oscar-winning director Daniel Junge, and cut a 17 minute documentary. The film, One Day, launched a social campaign in which thought leaders and the public also shared their dreams of the future....