Portfolio Archive - BravoEcho
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Archive

27 Jan

Posted at 20:26h in

In late 2018, our long-standing client Johnson Controls announced the sale of its Power Solutions division to Brookfield Business Partners for $13 billion. We were asked to create the communications strategy and launch plan for the new global brand, establishing strategic narrative, brand identity, company name and messaging architecture. We created all foundational assets, including the new company name Clarios, ready for worldwide rollout on 1 May, 2019. This toolkit positioned the new company for all audiences – from business strategy through the internal culture to brand differentiation – informing communications across all touchpoints....

24 Jun

Posted at 20:21h in

As part of our engagement to help Ford form a fully integrated communications platform, we were asked by the Chief Communications Officer to create a Communications Manifesto for his global teams. ‘Are you ready? Communicating in a New World’ addresses the wholesale disruption of media and messaging, and the importance for brands of bringing human value to the evolving social conversation. This is best done through principled behavior that builds value at every touchpoint. And, it reflects the changing responsibility of corporate brands to convey purpose in a clearly transparent way, in order to earn a position of trust. Ford, as a company, lives a fundamental truth – that freedom of movement drives human progress – and this idea is the rally-cry of the book....

24 Jun

Posted at 16:03h in

In an effort to attract top talent and to engage their 10,000 employees around the globe, Maxion Wheels set out to increase awareness around their employer brand. We helped to define and validate the strategic approach and articulate Maxion’s employee value proposition, showcasing the company’s strengths and positioning them as a preferred employer over the competition. Working closely with the executive team, we developed and inspiring narrative, identity and employer brand promise, along with the visual language and a strategic plan for rolling out the employer brand to the global organization. The initiative launched at the beginning of 2019 and the response from management teams has been enthusiastic. ...

23 Jan

Posted at 16:03h in

In 2016 we began working with Ford Smart Mobility, a Palo Alto-based LLC created by Ford Motor Company to address the problems of 21st Century mobility. We helped to develop the foundational executive narrative with the Chairman. We also worked closely with the CEO to build strategic prototypes for its City Solutions positioning platform. Ford Smart Mobility had recently acquired Chariot, an urban transit start-up, and as part of our assignment we collaborated with its co-founder and CEO to position the brand for rapid growth. Latterly, we’ve worked with the Chief Communications Officer on the Ford company narrative through GTB, Ford’s agency of record....

22 Jan

Posted at 21:24h in

Cummins Inc., a global power leader, embarked on an ambitious growth strategy, which happened to coincide with the company’s 100th anniversary in 2019. As Cummins’ anniversary partner, BravoEcho helped leverage this unique moment to position the company in a forward-looking way and to create awareness, support and engagement with employees and key external audiences. Our collaborative process helped to ensure strategic alignment at the start, all the way through implementation and launch. We developed the anniversary theme, key message framework, identity and creative direction, as well as a communications plan and creative deliverables, including an anniversary film. Cummins’ 100-year anniversary kicked off in February 2019. Celebration activities and events are planned throughout the year, around the world....

22 Jan

Posted at 21:24h in

Winter Park is Colorado’s longest continuously operating ski resort. A place rich in colorful heritage and superlative terrain. However, frequent changes in ownership and strategic direction have resulted in a brand without a center, and without a galvanizing purpose. Destination guests had no awareness of Winter Park, and the local perception was as fragmented as the ever-changing advertising campaigns. Our first assignment was to create a strong employee culture, uniting seasonal workers and 10-year veterans alike, that could consistently deliver on the new brand promise. The successful internal roll-out included a manifesto brand film, an employee handbook and rewards and recognition programs. From there, the new brand promise was externalized for both the local and destination markets. For the first time, all stakeholders, guests and employees alike, understood Winter Park’s core differentiation and reason for being....

19 Jun

Posted at 21:12h in

Steelcase is the global leader in workspace design. They unlock human promise through insight-driven products and applications. We were asked to help establish the narrative for their worldwide marketing organization. Our work helped to express the business case for change, and to focus the company’s marketers on new behaviors needed for successful implementation of top priorities. We created an inspirational manifesto, marketing principles, an executive speech and presentation, and an experiential workshop to help teams align to the course ahead. ...