Portfolio Archive - Page 3 of 6 - BravoEcho
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Archive

Novelis is the world’s leading producer of flat-rolled aluminum products and its biggest recycler of aluminum. When they developed the industry’s first independently-certified, high-recycled content aluminum for beverage cans, we worked with the company’s Chief Sustainability Officer to position this innovation and its unique technology, created its global name and symbol, and provided the content for validation research in the U.S., U.K., and China. With a minimum of 90% recycled aluminum, the “evercan™” will allow beverage brands to deliver soft drinks, beer and other popular beverages in a low-carbon footprint consumer package. With a “can-to-can” lifecycle of just a couple of months, an “evercan” recycled today can be back on store shelves in just sixty days....

If anybody has the training for tomorrow's world, it may be students at The Ford School of Public Policy. It's one of the top graduate programs in its discipline in the world. It teaches the analytic and creative skills to harness the complexity of 21st century society, the one critical skillset for advancing the human agenda. We were asked to bring clarity and urgency to this narrative by answering the questions "Why Public Policy? Why Ford? Why now?" for all stakeholders, including prospective donors. The fund-raising goal was $38 million. Through a deep dive including extensive interviews with faculty, students, and alumni business leaders, we developed a manifesto and a message architecture to guide all communications. The graduates who leave UM's Ford School will be the next generation of leaders in public service, business, and the global NGO network....

Imagine being there for the moment of discovery of one of the most famous archaeological explorations in our history: King Tut’s magnificent tomb. Visitors to the Grand Rapids Public Museum will experience just that. The Discovery of King Tut is the latest exhibition to come to life at the GRPM. Visitors are transported back to 1922 and experience this remarkable discovery as if it were the first time, with the chambers exactly as they were found, including the 1,000 treasure-trove of artifacts and the stories that bring them to life. With the help of authentic archival footage, the broadcast campaign of television and radio takes a historical cliffhanger approach that taps into everyone’s curiosity – and closes with the Museum’s brand promise, Be curious. ...

Even for 21st century companies, the marketplace is moving at a daunting speed. To face the shifting challenges of the modern marketplace and be fit to compete, you must constantly innovate. Leaders and managers must often master new skills to adapt and evolve, but most organizations don’t have in place the people, process and tools to do it. BravoEcho principal Georgia Everse teaches a four-part continuing education workshop which she co-created to solve for this, based on her personal experience in global business and current case studies. The course de-mystifies design thinking and human-centered design in order to make them usable tools in everyday business. Participants learn to integrate design methodologies and traditional business practices to create impactful, sustainable outcomes....

In the world that Generations Y and Z are growing up in, where virtual information is in abundance, real-world experience has become critical. In 2015 BravoEcho principal Georgia Everse was instrumental in the launch of the Grand Rapids Public Museum School, a bold new initiative to deepen the learning of 6th through 12th graders. Representing our client, Grand Rapids Public Museum, she collaborated with Grand Valley State University College of Education, Kendall College of Art & Design and Grand Rapids Public Schools to develop the strategy and launch the school. The project eliminates the wall between academic and physical learning through place-based experiences using the museum and the city like a laboratory. The goal is to inspire and facilitate passionate curiosity, critical thinking, and creative problem solving. These are the tools of original thinking and innovation, the key skills students are going to need for a complex future....

The Little Nell is one of the few Five-Star, Five-Diamond hotels in the world. It is an icon of comfortable glamour in the heart of Aspen, and about as close to “unique” as any brand can be. But the hospitality landscape, like so much in the internet economy, has changed radically. We were asked for a strategic analysis, to reposition the brand for an evolving marketplace, to refresh the artistic style, and for a cohesive brand narrative. The launch generated the following results: Web: 23% increase in total website sessions, 23% in total users, 14% in page views. Display: 118% increase in online bookings (tracked), 48% in revenue, 19% in ROAS, 61% in shopping cart entries. To date we have refined the hotel’s identity, developed a distinct design language for all touchpoints, initiated an omni-channel online voice, and created a clear narrative through advertising....

We were approached by Interim Athletics Director Jim Hackett to help initiate a new strategic game plan for the University of Michigan’s Athletics Department. BravoEcho principal Georgia Everse worked directly with department management on building internal capability for strategic communications. Her workshops were based on her Harvard Business Review article, which highlights several approaches to systems thinking, and a laser focus on the human at the center of customer experiences....

100 doesn’t come along for many companies. It’s a special and elite group who have survived 100 years: an exciting feat in this ever-changing world of business. Turning 100 allowed Brady Corp to step back and reflect on the red thread that links their heritage to their future. We worked with Brady Corp’s CEO and leadership team to envision their future, and built a centenary celebration and a re-positioning vision around this future, from high-performance identification label manufacturer to a company building a smarter, safer world. To date the work has been shared with all employees around the world, and is beginning its external launch....

Snowshoe Mountain is a resort in the Allegheny Mountains with an intensely loyal skier base. We were asked to develop a year-round positioning, with the front-burner assignment of evolving the summer business. In summer, Snowshoe must compete with the lure of the beach, so we needed to position the brand in a way that absolutely rang true to the mountain lifestyle, but was also highly disruptive. Our response was “The Summer of Adventuring,” a campaign featuring Wooly Ted, a sasquatch. Ted became brand ambassador, allowing us to “let the mountain do the talking.” The campaign extended across web, signage, wearables, email, and especially social channels. With over 130,000 facebook fans, we could quickly build an entertaining story. Our multi-pronged, programmatic-heavy strategy allowed for dynamic and agile messaging with 17 digital tactics employed: by the end of the campaign we had 72 creative executions along with 14 key messages. We ended with 7.7x ROAS, up 100% from 2014; and 17x ROAS via CRM Retargeting....

When Steelcase started, at the beginning of the 20th Century, it made a name in the U.S. Midwest for durable office furniture. Today, when you can carry your office on the smartphone in your pocket, the company has become a global thought-leader on work and workspace. To celebrate the company’s centenary, Steelcase CEO Jim Hackett asked us to articulate his vision for the Information Age. We identified the core idea that had driven the company’s success – Unlocking Human Promise – and made it the centerpiece of a company manifesto. Our Story is a three minute film that gave life to the manifesto. The film was seen by everyone in the culture, all over the world....