Portfolio Archive - Page 2 of 6 - BravoEcho
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Archive

Steelcase is the global workspace leader, in business to unlock human promise through workspace products and applications. Workspace Futures is the strategic insights group at the heart of the company, an experienced group of researchers, strategists and futurists who anticipate future markets and identify new opportunities. BravoEcho was asked to help create, and to visualize, a manifesto articulating their role and its impact on the success of not just Steelcase, but on all of the company's clients. We conducted a series of in-depth interviews and working sessions to uncover the team’s best potential positioning within the Steelcase ecosystem, and for external audiences. This work led us to a declarative and differentiating narrative....

Designtex is a materials science innovator with a clientele of architects and designers. They asked us to be their partner in launching Casper™ Cloaking Technology, a revolutionary architectural film for glass walls in workspace environments. Our simple yet human positioning focused on the idea that Casper is an ingenious shield that protects intellectual property while keeping people’s behavior transparent. The campaign played off the idea of ‘cloaking’, with lighthearted, sci-fi-flavored creative including a brand film, digital, social, and email, web and a brochure. With a modest media spend, the work exceeded established campaign goals, delivering 25,000 visitors to the site, nearly 9.5MM total impressions, 0.27 CTR and a 1.7% conversion rate over three months....

The Nutrilite™ Power of 5 Campaign is Amway’s Corporate Social Responsibility effort to generate awareness of childhood malnutrition and the critical role nutrition plays in the first five years of a child’s life. Through the support of Amway Business Owners and partnerships with humanitarian organizations, the distribution of Nutrilite™ Little Bits™ - a micronutrient powder added to food - has helped to improve the daily nutritional value of thousands of malnourished children globally. We partnered with Amway’s Global CSR leadership to help them evolve the campaign strategy, messaging, and its creative direction. In order to increase engagement and support from the 3 million Amway Business Owners around the world, we developed a variety of initiatives, including the Power of 5K Virtual Race and the 1000 Days initiative....

“The future isn’t somewhere we are going. It’s something we are creating, together, today.” This spirit informed our communications work for the merger of Johnson Controls and Tyco, two international powerhouses which recently came together as one Fortune 100 company. The new Johnson Controls is focused on advancing the human experience by creating the world’s smartest environments and energy solutions. Working as we do at the intersection of business strategy, brand, and culture, we were tasked with bringing clarity to the vision of a future shared by the combined employee groups. Subsequently, we were asked to help convey the strength, leadership, and capabilities of the new company to the financial community. Our theme for the Analyst Day event -- "Tomorrow, today" -- was an organizing idea for all content....

Building on the success of the narrative-driven campaign from the last 4 seasons, we introduced a year-round platform to further build out the Live The Mountain positioning. Hardening Snowshoe’s leadership position in the Mid-Atlantic for both summer and winter, we wrote the first chapter of Mountain Rules. For a brand that delivers the quintessential mountain experience, it only seemed fitting to have an opinion or two on how to best Live The Mountain. Tongue-firmly-planted-in-cheek, that is. And for a brand that is highly social, Mountain Rules are a cornucopia of content throughout the seasons, that allow Snowshoe to bring even more cheekiness and likeability to an already much-loved brand....

Not surprisingly, Johnson Controls’ merger with Tyco dominated the company's recent messaging to the financial analyst community. In order to also highlight the strong market potential of the company’s Power Solutions business, a separate Analyst Day event was organized. The goal was to convey the sense of optimism, confidence, and thought leadership that drives this part of the larger global enterprise. We were asked to help create the narrative, look, and feel for the experiential event. Our task was to showcase the Power Solutions division as a future-facing, solutions-oriented technology leader....

The Limelight Hotel is the essence of the original Aspen - a community of fellow travelers looking for renewal of mind, body and spirit, camaraderie and adventure. It is also a timely response to an emerging customer need. In a market gravitating towards Millennial values - social interaction, unique experiences, and storytelling, it is a hospitality brand on the cutting edge. We were asked to make this Aspen success story “portable” through a new website, introducing the Limelight idea to Sun Valley and other like-minded places. We developed a web strategy based on qualitative and in-person research that translated the physical experience into the digital experience, by creating a community online that continually offers useful content in a fresh, Limelight way....

Meijer’s rewards program “mPerks” drives business and loyalty across its 223 superstores in 6 states. The re-launch of the program allowed us to put the customer in the driver’s seat, acknowledging all that they do – with Meijer standing behind them as their ally in the quest to save money. The enhanced program development, new positioning and campaign for mPerks celebrates the customer in an empowering way: A rewards program as mighty as you. The biggest opportunity was to breathe new life and a more compelling story into the program – ultimately increasing use by converting 2MM non-mPerks customers (a 50% increase), and motivating current mPerks customers to engage deeper – and increase sales connected with mPerks by 63%....

This summer, the Mountain Rules campaign proofed its chops to be a true year-round platform. Just like the lifestyle itself, the love for the mountain isn’t tied to any seasons. Snow, rain, sun, sleet - only one thing is for sure: “You may leave the mountain, but the mountain never fully leaves you.”...

The 2015-16 winter season marked our fourth season developing the Snowshoe brand. Our goal was to further build meaning into the Snowshoe promise, Live the Mountain, and the Winter:Unabridged campaign by bringing life and personality to the Mountain and its employees. The campaign strategy centered around the idea that “All great mountains have a soul, and some are friendlier than others.” Using five new brand films as the pillar, we created and executed an integrated campaign across traditional and nontraditional media, using a variety of formats and platforms. Our robust creative, grounded in a tight strategy, and combined with a creative digital media mix ultimately drove great results. We ended the season with these overall metrics: 11.8x ROAS (with a season high of 18x in January), nearly $6.6M in attributed revenue, and 3.4% above 14-15 in total online revenue growth....