Portfolio Archive - Page 4 of 6 - BravoEcho
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Archive

22 Jun

Posted at 21:41h in

Even for 21st century companies, the marketplace is moving at a daunting speed. To face the shifting challenges of the modern marketplace and be fit to compete, you must constantly innovate. Leaders and managers must often master new skills to adapt and evolve, but most organizations don’t have in place the people, process and tools to do it. BravoEcho principal Georgia Everse teaches a four-part continuing education workshop which she co-created to solve for this, based on her personal experience in global business and current case studies. The course de-mystifies design thinking and human-centered design in order to make them usable tools in everyday business. Participants learn to integrate design methodologies and traditional business practices to create impactful, sustainable outcomes....

22 Jun

Posted at 21:40h in

In the world that Generations Y and Z are growing up in, where virtual information is in abundance, real-world experience has become critical. In 2015 BravoEcho principal Georgia Everse was instrumental in the launch of the Grand Rapids Public Museum School, a bold new initiative to deepen the learning of 6th through 12th graders. Representing our client, Grand Rapids Public Museum, she collaborated with Grand Valley State University College of Education, Kendall College of Art & Design and Grand Rapids Public Schools to develop the strategy and launch the school. The project eliminates the wall between academic and physical learning through place-based experiences using the museum and the city like a laboratory. The goal is to inspire and facilitate passionate curiosity, critical thinking, and creative problem solving. These are the tools of original thinking and innovation, the key skills students are going to need for a complex future....

22 Jun

Posted at 21:40h in

The Little Nell is one of the few Five-Star, Five-Diamond hotels in the world. It is an icon of comfortable glamour in the heart of Aspen, and about as close to “unique” as any brand can be. But the hospitality landscape, like so much in the internet economy, has changed radically. We were asked for a strategic analysis, to reposition the brand for an evolving marketplace, to refresh the artistic style, and for a cohesive brand narrative. The launch generated the following results: Web: 23% increase in total website sessions, 23% in total users, 14% in page views. Display: 118% increase in online bookings (tracked), 48% in revenue, 19% in ROAS, 61% in shopping cart entries. To date we have refined the hotel’s identity, developed a distinct design language for all touchpoints, initiated an omni-channel online voice, and created a clear narrative through advertising....

22 Jun

Posted at 21:40h in

We were approached by Interim Athletics Director Jim Hackett to help initiate a new strategic game plan for the University of Michigan’s Athletics Department. BravoEcho principal Georgia Everse worked directly with department management on building internal capability for strategic communications. Her workshops were based on her Harvard Business Review article, which highlights several approaches to systems thinking, and a laser focus on the human at the center of customer experiences....

06 Dec

Posted at 21:17h in

100 doesn’t come along for many companies. It’s a special and elite group who have survived 100 years: an exciting feat in this ever-changing world of business. Turning 100 allowed Brady Corp to step back and reflect on the red thread that links their heritage to their future. We worked with Brady Corp’s CEO and leadership team to envision their future, and built a centenary celebration and a re-positioning vision around this future, from high-performance identification label manufacturer to a company building a smarter, safer world. To date the work has been shared with all employees around the world, and is beginning its external launch....

05 Dec

Posted at 23:35h in

Snowshoe Mountain is a resort in the Allegheny Mountains with an intensely loyal skier base. We were asked to develop a year-round positioning, with the front-burner assignment of evolving the summer business. In summer, Snowshoe must compete with the lure of the beach, so we needed to position the brand in a way that absolutely rang true to the mountain lifestyle, but was also highly disruptive. Our response was “The Summer of Adventuring,” a campaign featuring Wooly Ted, a sasquatch. Ted became brand ambassador, allowing us to “let the mountain do the talking.” The campaign extended across web, signage, wearables, email, and especially social channels. With over 130,000 facebook fans, we could quickly build an entertaining story. Our multi-pronged, programmatic-heavy strategy allowed for dynamic and agile messaging with 17 digital tactics employed: by the end of the campaign we had 72 creative executions along with 14 key messages. We ended with 7.7x ROAS, up 100% from 2014; and 17x ROAS via CRM Retargeting....

04 Dec

Posted at 23:38h in

When Steelcase started, at the beginning of the 20th Century, it made a name in the U.S. Midwest for durable office furniture. Today, when you can carry your office on the smartphone in your pocket, the company has become a global thought-leader on work and workspace. To celebrate the company’s centenary, Steelcase CEO Jim Hackett asked us to articulate his vision for the Information Age. We identified the core idea that had driven the company’s success – Unlocking Human Promise – and made it the centerpiece of a company manifesto. Our Story is a three minute film that gave life to the manifesto. The film was seen by everyone in the culture, all over the world....

03 Dec

Posted at 22:23h in

Discovering the universe through a planetarium is an experience that inspires people of all ages. The Grand Rapids Public Museum opened their Roger B. Chaffee Planetarium in 1994. Roger Chaffee was an Apollo astronaut and a Grand Rapids native. He died tragically during a pre-launch exercise of the Apollo 1 mission. The Planetarium recently underwent a six-month, million dollar improvement renovation, including the latest Digistar projection technology, surround sound, and new seating, design and display. Our challenge was to re-introduce the new Planetarium to the city and instantly communicate this radical upgrade, and to create a tribute film to honor Roger Chaffee and his emotional story. The comprehensive launch included outdoor, transit, print, opening event, social, and even grassroots "astronauts on the streets."...

01 Dec

Posted at 18:47h in

Our brand promise for the Grand Rapids Public Museum is Be Curious. And with Real Pirates: The Untold Story of the Whydah – from Slave Ship to Pirate Ship, what could be curiouser? This historically rich exhibit is the true tale of the Whydah, the first authenticated pirate shipwreck in US waters, complete with a replica of the ship, and treasure touched by the pirates themselves. We were asked to help deliver an eager audience. We responded with a hearty radio campaign targeted at parents looking for a little educational gold for their own little pirates....

30 Nov

Posted at 21:32h in

Founded in 1934, retail giant Meijer pioneered the “supercenter.” Many fruitful years later, its Corporate Headquarters was literally bursting at the seams and used the opportunity to create a true campus “experience” to embody the brand. The goal of the project was to inspire and transition the lifeblood of the organization - the corporate employees - to a fresh, future-forward way of working. It included the creation of an entirely new, progressive building on campus to house the merchandising and marketing teams, as well as connect the other buildings and create a unified experience. We named this three-year effort the “Peach Road Project” after the original reference by locals of the company address, and developed a comprehensive plan to inform, inspire and educate the employees about this path to the future....