Portfolio Archive - Page 6 of 6 - BravoEcho
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Archive

Vail is a mighty presence in winter, but struggled to center its summer business. We were asked to integrate, for the first time, the Vail summer marketing into the winter brand. So now, in place of powder-rich Back Bowls, we needed to tell the “Like nothing on earth” story in a whole new way. We centered it instead on the eclectic Vail community, a band of extraordinary individuals including world-famous climbers, kayakers, cyclists, musicians, and chefs. People of the world who have chosen to pursue their passions in Vail. Our campaign, “The pursuit of personal passions” featured short, intimate films about these famous residents housed on an interactive website where the navigation allowed visitors to explore their own passions. Across TV, magazine advertising, web, display, and social, the campaign contributed to a 22% increase in lodging tax, 8% increase in lodging, and 7% in website visits. For the first time in its history, Vail mountain was communicated as a single, year-round, brand experience....

Cummins Inc., a global power leader, embarked on an ambitious growth strategy, which happened to coincide with the company’s 100th anniversary in 2019. As Cummins’ anniversary partner, BravoEcho helped leverage this unique moment to position the company in a forward-looking way and to create awareness, support and engagement with employees and key external audiences. Our collaborative process helped to ensure strategic alignment at the start, all the way through implementation and launch. We developed the anniversary theme, key message framework, identity and creative direction, as well as a communications plan and creative deliverables, including an anniversary film. Cummins’ 100-year anniversary kicked off in February 2019. Celebration activities and events are planned throughout the year, around the world....

Steelcase is a US-based global company designing work space, furniture, and technology for business, education and healthcare. Insight-led innovation has made it a thought-leader on work collaboration. 2012 marked its 100th anniversary, and CEO Jim Hackett asked us to help position the company for the next century. We created a company manifesto in the form of a storybook and three-minute animated film, and a multimedia social initiative discussing the future of work. This discussion began with the "dreams" of children from around the world, captured in a documentary film.  A web platform for the debate - "100 Dreams, 100 Minds, 100 Years" - went live at the TED conference that March....

Vail is the flagship of the Vail Resorts portfolio, which includes many of the top ski resorts in the world. We were asked to re-position the brand, which we did with the simple and inarguable truth, “Vail. Like nothing on earth.” Few mountain resorts in the world engender the lifelong loyalty of Vail. People may date other mountains, but it’s Vail they marry. This insight became the bedrock of a campaign showing Vail as the poster-child of the ski lifestyle through film, TV, magazine, social media and collateral. The initial integrated launch included a heavy mix of digital, including email, display, social and video. It contributed to a 9.2% increase in skier visits, and a Net Promoter Score of 92, a 7% increase. The promise, “Like nothing on earth” is still alive and well....

100 doesn’t come along for many companies. It’s a special and elite group who have survived 100 years: an exciting feat in this ever-changing world of business. Turning 100 allowed Brady Corp to step back and reflect on the red thread that links their heritage to their future. We worked with Brady Corp’s CEO and leadership team to envision their future, and built a centenary celebration and a re-positioning vision around this future, from high-performance identification label manufacturer to a company building a smarter, safer world. To date the work has been shared with all employees around the world, and is beginning its external launch....

In 1987 our client Steelcase meticulously restored the Meyer May House, a Prairie-style Frank Lloyd Wright masterpiece. The home's 100-year anniversary was placed at the heart of a strategy to generate discussion of "The Next 100" for Steelcase. We designed a website to showcase the house through the lens of Wright's principles, a digital advertising campaign, and communications including a new identity and collateral materials. All in support of a symposium called "A critical dialogue on 21st-Century Architecture and Design and the ongoing relevance of Frank Lloyd Wright," which explored Wright's design principles created 100 years ago and brought the Master himself into a dialogue about the future....