Portfolio Archive - Page 5 of 6 - BravoEcho
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Archive

Our long-standing client Steelcase is a global thought-leader in the world of work and workspace. In collaborating on the company’s centenary campaign, CEO Jim Hackett asked us to envision the hundred years ahead. The campaign theme was Unlocking Human Promise, and we proposed a film in which 10-year-olds around the world would imagine the future they would inhabit. We shot in Mexico City, Munich, Capetown, Mumbai, Shanghai and Denver with Oscar-winning director Daniel Junge, and cut a 17 minute documentary. The film, One Day, launched a social campaign in which thought leaders and the public also shared their dreams of the future....

Intrawest is a leader in experiential destination resorts. We are working with Club Intrawest, a Vancouver-based vacation club exploring innovative ways to expand their markets. We are agency-of-record for Snowshoe Mountain, a year-round resort in the Allegheny Mountains. And we’re helping with the launch of Passport, a ski pass the press has called revolutionary....

We helped reposition this community institution with a new strategic focus, identity, brand promise, and emphasis on innovative programming. Museum Director Dale Robertson and his team include us as a strategic and creative partner. We have created a member acquisition campaign, a celebration of beer, exhibition design of Paola Gianturco’s global phenomenon “Grandmother Power,” and a re-launch of the Museum’s planetarium....

Vail Resorts is one of the world’s largest ski companies, and core members of our team were engaged in a variety of roles from 2004 to 2014. They include re-positioning and the AOR assignment for flagship brands Beaver Creek and Vail, and subsequently integrating the Vail summer business, funded by the Town of Vail, into the winter brand platform. Also, working directly with CEO Rob Katz, helping to position, name, and launch EVERVAIL, a LEED certified resort community, and APPETITE FOR LIFE, a sustainable food initiative. And along the way, helping in the design and development of the corporate website. ...

Steelcase is a global work space, furniture, and technology company for business, education and healthcare. We helped CEO Jim Hackett position the company for its second 100 years through a year-long global initiative celebrating its first. We have created an online design symposium around Frank Lloyd Wright’s Meyer May House, owned by Steelcase. We helped develop new brand and marketing stategies for Steelcase brands Coalesse and Designtex, and we’ve worked with the research group, Workspace Futures, to better communicate the value of its insights....

When we became AOR for Vail Resorts’ Beaver Creek brand, North American ski resorts were poorly differentiated, largely content to just glamorize snow and gravity. Beaver Creek is a custom-built alpine village at the foot of one of the only mountains in the world to host World Cup downhill races. It offered a rich experience beyond just the skiing, and richly deserved to rise above the crowd. We positioned this experience with the unexpected brand promise “Not exactly roughing it,” a clear nod to luxury but in an accessible, tongue-in-cheek tone. The campaign was highly disruptive, growing skier numbers - in an otherwise flat market - nearly 29%. Our relationship lasted nearly 10 years, producing persistently strong business results. This promise drove not only our campaigns for the brand and the best years yet for the business, but it also underpinned the operations of the resort....

Vail is a mighty presence in winter, but struggled to center its summer business. We were asked to integrate, for the first time, the Vail summer marketing into the winter brand. So now, in place of powder-rich Back Bowls, we needed to tell the “Like nothing on earth” story in a whole new way. We centered it instead on the eclectic Vail community, a band of extraordinary individuals including world-famous climbers, kayakers, cyclists, musicians, and chefs. People of the world who have chosen to pursue their passions in Vail. Our campaign, “The pursuit of personal passions” featured short, intimate films about these famous residents housed on an interactive website where the navigation allowed visitors to explore their own passions. Across TV, magazine advertising, web, display, and social, the campaign contributed to a 22% increase in lodging tax, 8% increase in lodging, and 7% in website visits. For the first time in its history, Vail mountain was communicated as a single, year-round, brand experience....

Cummins Inc., a global power leader, embarked on an ambitious growth strategy, which happened to coincide with the company’s 100th anniversary in 2019. As Cummins’ anniversary partner, BravoEcho helped leverage this unique moment to position the company in a forward-looking way and to create awareness, support and engagement with employees and key external audiences. Our collaborative process helped to ensure strategic alignment at the start, all the way through implementation and launch. We developed the anniversary theme, key message framework, identity and creative direction, as well as a communications plan and creative deliverables, including an anniversary film. Cummins’ 100-year anniversary kicked off in February 2019. Celebration activities and events are planned throughout the year, around the world....

Steelcase is a US-based global company designing work space, furniture, and technology for business, education and healthcare. Insight-led innovation has made it a thought-leader on work collaboration. 2012 marked its 100th anniversary, and CEO Jim Hackett asked us to help position the company for the next century. We created a company manifesto in the form of a storybook and three-minute animated film, and a multimedia social initiative discussing the future of work. This discussion began with the "dreams" of children from around the world, captured in a documentary film.  A web platform for the debate - "100 Dreams, 100 Minds, 100 Years" - went live at the TED conference that March....

Vail is the flagship of the Vail Resorts portfolio, which includes many of the top ski resorts in the world. We were asked to re-position the brand, which we did with the simple and inarguable truth, “Vail. Like nothing on earth.” Few mountain resorts in the world engender the lifelong loyalty of Vail. People may date other mountains, but it’s Vail they marry. This insight became the bedrock of a campaign showing Vail as the poster-child of the ski lifestyle through film, TV, magazine, social media and collateral. The initial integrated launch included a heavy mix of digital, including email, display, social and video. It contributed to a 9.2% increase in skier visits, and a Net Promoter Score of 92, a 7% increase. The promise, “Like nothing on earth” is still alive and well....